ANALYTICS
Use connected data to understand what happened.
Analytics helps organize performance signals from supported platform and provider data. Different providers can report on different schedules and attribution models, so numbers should be interpreted in context rather than treated as identical.
CORE METRICS
Know what each number is trying to tell you.
Impressions
How often the content or ad was shown where the provider reports impressions.
Clicks
Recorded click activity associated with the measured item.
CTR
Click-through rate: clicks relative to impressions when both values are available.
Conversions
Provider or platform conversion events associated with the configured measurement setup.
Spend
Advertising spend reported by the connected advertising provider.
Revenue / ROAS
Revenue signals and return on ad spend when the underlying conversion and revenue data is available and configured.
DECISION SUPPORT
A metric is useful when it changes a decision.
Use analytics to identify patterns, compare creative or timing and understand where spend or engagement is moving. Avoid assuming that a single metric proves causation.
01Observe
Check the latest available data and its date range.
02Compare
Compare like-for-like periods, destinations and objectives.
03Decide
Choose the next creative, schedule or budget action based on the evidence available.
04Act carefully
Keep approval, budget and stop controls appropriate to the risk of the workflow.
DATA LIMITATIONS
Provider data can arrive late or use different attribution rules.
A reporting discrepancy does not always mean a calculation is broken. Time zones, attribution windows, delayed conversions, provider sampling or account-level definitions can produce differences.
Check the sourceKnow whether the metric comes from EchoVerse AI, a publishing provider or an advertising provider.
Check the periodCompare the same date range and time-zone assumptions.
Check attributionConversion credit can differ by provider or configured attribution window.
COMMON QUESTIONS
Answers before you need support.
Open a question to see the answer. If the answer depends on your plan, permissions or a connected provider, the app remains the source of truth for what is enabled in your workspace.
Are analytics values real customer performance examples?
Illustrative public-interface values are not customer performance claims. Live customer analytics depend on the data actually connected to that workspace.
Why can EchoVerse AI and a provider show slightly different numbers?
Differences can come from timing, attribution windows, time zones, delayed events, provider definitions or synchronization timing.
Does a high CTR guarantee conversions?
No. CTR measures clicks relative to impressions; conversion depends on the offer, destination, audience, measurement setup and other factors.
Can Autopilot use performance data?
Where the workflow supports it, available performance signals can inform automated decisions, but the configured rules and safeguards still control what actions are permitted.
GET ANSWERS FASTER
Most questions can be resolved without opening a support request.
Use the Help Center for troubleshooting, Documentation for workflow guidance, Examples to understand output formats, and Pricing for current plan limits and billing information.